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CORTEX Ceremonial Matcha Powder, 54 g Kyoto shade-grown stone-ground tin - hero v2, 4K upscale

Ceremonial Matcha Powder - Kyoto Shade-Grown Stone-Ground - 54g Tin, Non-GMO and Vegan

Regular price $59.99
Sale price $59.99 Regular price

What a bowl of this actually gets you.

One ingredient, so there is nothing here to hide behind. What is left to talk about is the leaf, the method and the two minutes.

THE VERSION WITHOUT THE SUGAR

The nine dollar matcha latte you have been buying is mostly sweetened milk with a spoon of powder somewhere in it, which is why it tastes lovely and does very little. Whisked at home it is the same drink with the sugar taken out, and it costs a fraction of what the counter charges for the version that was never really matcha in the first place.

A CAPSULE YOU CAN STOP BUYING

Plenty of people who drink coffee buy L-theanine separately, in capsules, to take the edge off it. It is already in green tea leaf, which is where the capsule manufacturers got the idea, and it is already in this bowl. One fewer bottle on the shelf and one fewer thing to remember at eight in the morning.

TWO MINUTES THAT ARE YOURS

Sift, pour, whisk. It takes about as long as waiting for a machine and it is the only part of the morning that cannot be done while looking at a phone. For a lot of people that turns out to be the part they would not give up, rather than the caffeine.

MORE PLANT PER BOWL

With a teabag you drink what dissolved and throw the rest away. With matcha the leaf is the drink, so a single small bowl carries far more of what the plant made than a pot of steeped green tea does. It is the same two minutes and a great deal more of the thing you were drinking it for.

ABOUT TWENTY-SEVEN BOWLS

54 grams in the tin and a level teaspoon in the bowl, which comes out at roughly 27. The standard tin in this category holds 30 grams and lasts half as long, so this is the one number worth comparing before you compare anything else.

SIFT IT, AND KEEP IT OFF THE BOIL

Almost every complaint about matcha being bitter, clumpy or muddy comes down to two things: powder that was not sifted and water that was boiling. Sift it, keep the water at 160 to 175 degrees, and the bowl you get is smooth and sweet rather than the version that put people off.

The CORTEX Promise

CALM, LEVEL FOCUS

CALM, LEVEL FOCUS

STILL WITH YOU AT ELEVEN

STILL WITH YOU AT ELEVEN

ONE INGREDIENT IN THE TIN

ONE INGREDIENT IN THE TIN

TWICE THE USUAL TIN

TWICE THE USUAL TIN

90 DAYS TO DECIDE

90 DAYS TO DECIDE

What to Expect

Week 1

The caffeine and the theanine are doing their work from the first bowl, and the difference most people notice immediately is the shape of the start: slower off the line than an espresso, and still there at eleven. The whisking is the part that feels strange, for about four mornings.

Your palate moves. The sweet, savoury note that was hiding under the green at the start is the thing you are now drinking it for, and a plain bowl with water stops needing milk to be worth having. This is also where the two o'clock stops arriving on schedule.

Weeks 2 to 4

Weeks 4 to 8

Second tin, and the catechins have been going in daily rather than occasionally, which is the only way anything in a leaf ever counted. The two minutes at the counter have quietly become the part of the morning you protect rather than the part you rush.

The counter matcha tastes sweet and thin now, and you can spot a dull tin across a shop. Mornings start level and stay level, and the hour you used to write off is just another hour. This is simply how you start the day now.

Month 3 and Beyond

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Where CORTEX Stands Apart

VS

CORTEX Ceremonial Matcha Powder

Nutrient/Feature

One ingredient: matcha, with no blend, starch or sweetener
Shade-grown near Kyoto and stone-ground to suspend, not sink
54 grams a tin against the 30 gram category standard
Told plainly that ceremonial is not a certified grade
Non-GMO, vegan friendly, halal and cruelty free

Typical Culinary-Blend Matcha Tin

Frequently Asked Questions

Right here on this page. CORTEX Ceremonial Matcha Powder is sold direct through our own store, which is how the 90-day guarantee stays attached to your order and how we know the tin you receive came from us. Matcha fades with time and light, so a shorter chain between the mill and your kitchen is a greener tin.

Matcha tea powder. That is the entire ingredient list.

  • The plant – Camellia sinensis, the same species as every green tea, grown under shade in the weeks before it is picked
  • The region – Kyoto, Japan, which is where this drink and its method were formalised
  • The grind – stone-ground, which is the slow method, and what makes the powder fine enough to stay suspended in water rather than settle out
  • The grade – stated by our supplier as ceremonial. That word is not certified by anybody, which is covered honestly further up this page

No blend, no rice starch, no sweetener, no colouring and no anti-caking agent. Non-GMO, gluten free, lactose free, corn free, vegan friendly, halal and cruelty free. 1.9 oz, 54 grams to a tin.

This is green tea, so the answer is mostly whatever your doctor already told you about tea and coffee. Three things are worth naming.

  • Caffeine – a bowl of matcha is a real caffeinated drink. That matters if you take medication for blood pressure or a heart rhythm condition, if you are pregnant and counting your daily caffeine, or if you have been told to keep stimulants down
  • Iron – green tea can reduce how much iron your body absorbs from a meal, so if you take an iron supplement or you are managing low iron, leave a gap between the two rather than drinking it alongside
  • Blood thinners – green tea contains vitamin K, which is relevant if you take warfarin, less because of one bowl than because a sudden change in how much you drink can matter

Bring it up with whoever manages your prescriptions and let them make the call.

Airtight, cool, dry and dark, away from direct sunlight and moisture. Matcha is more perishable than people expect: light and air are what turn a jade tin olive.

Once opened, use it within three months for the best of it. Stored properly and unopened it stays suitable for up to a year. Do not use it if the packaging arrived damaged or already open.

The traditional way: sift one scoop, a level teaspoon, into a bowl. Add 2 to 3 oz of hot water at 160 to 175 degrees Fahrenheit, which is 70 to 80 Celsius. Whisk briskly in a zigzag rather than a circle until a fine foam sits on top, then drink it straight away.

The modern way: whisk it with a little water first, then blend or pour it into your milk of choice for a latte.

Two things do almost all the work. Sift it, because unsifted matcha clumps and the clumps are what people mistake for bad powder. And keep the water off the boil, because boiling water is what makes a bowl bitter and acrid. Get those right and there is very little else to learn.

About 27. The tin holds 54 grams and a level teaspoon is roughly 2 grams, so that is the arithmetic rather than a count printed on the label.

Heap the spoon and you will get fewer. For comparison, the standard tin across this category is 30 grams, so this one runs close to twice as long, which is the number worth using when you compare prices.

This is a caffeinated drink, so it is for adults and it is not intended for children.

If you are pregnant or breastfeeding, count it towards your daily caffeine and speak to your midwife or doctor. If you are sensitive to caffeine, start with a level teaspoon rather than a heaped one. If you are managing low iron, or you take a blood thinner or medication for blood pressure or a heart rhythm condition, the notes in the medication question above apply. Keep out of reach of children.

If CORTEX isn't right for you, you're covered by our 90-day money-back guarantee. Return the product within 90 days of delivery and we'll refund you. If you have any questions along the way, our team will guide you through it.

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